Women's Day ft. Mom
1-minute Women’s Day film for Zouk featuring the Nawabi Couture Tote Bag,
with my mom at the heart of the story.
A Women’s Day campaign film inspired by one of the simplest ways my mother and I stay connected despite living in different cities: sharing photos of the plants in our lives.
Whenever she discovers a new flower in her garden, she sends me a picture, and every new plant I bring home becomes part of the same ongoing conversation.
The film follows that ritual through a gifted poinsettia, with the story carried almost entirely by my mother’s voice notes as she teaches me how to care for it. I wanted the brand integration to feel natural to the narrative, so I drew a visual parallel between the poinsettia’s vibrant red leaves and Zouk’s Nawabi Couture Tote, transitioning into a heartfelt Women’s Day gift.